Costa Blanca refers to the over 200 kilometres of coastline belonging to the Province of Alicante in Spain. The name "Costa Blanca" was devised as a promotional name used by BEA when they launched their air service (for £38.16s.-) between London and Valencia in 1957. It has a well developed tourism industry and is a popular destination for British and German tourists. It extends from the towns of Denia in the north, beyond which lies the Costa de Valencia, to Torrevieja in the south, beyond which lies the Costa Calida. It includes the major tourist destinations of Benidorm and Alicante.